Private preview · Selected UK dealer groups
Something is coming to the forecourt.
Apex AI is an entirely new platform for UK dealerships, built from the ground up. Not an add-on. Not an upgrade. We're not saying much yet. We'd rather show you.
From the ground up
Finally, a full end-to-end solution that actually works.
Replace one or all of your systems. You get the entire platform either way, so use as much or as little as you like and switch on the rest when you're ready. Website, CRM, DMS, marketing, workshop, accounts and AI, in one system.
Apex CMS, CRM and DMS have run UK dealerships since 2011. Apex AI isn't a layer on top of them. It's one new product, built from a blank page, that does everything they did and a great deal they couldn't.
- CMS Dealer websites and content. Thousands of sites, over a decade. Replaced
- CRM Leads, nudges and deal stacking from first contact to handover. Replaced
- DMS Stock, workshop, invoicing, accounts and valuations. Replaced
- Apex AI One product. Website, CRM, DMS, reporting and more, rebuilt from the ground up. Private preview. Now
Live transmission
It's already working. Somewhere.
A handful of dealer groups are running Apex AI right now. This is what a quiet Tuesday night looks like when nobody's in the building.
Declassified, partially
Built by AI, Perfected by people
Three things we're allowed to say.
Hover to read between the lines.Keep scrolling. The lines declassify as you go. The rest we'll show you in person.
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Chris Webb Managing Director Leads the senior team, the strategy and the product direction. -
Ben Giller Operations Director Delivering the promises. -
Matt Hanson Chief Technology Officer Providing the guard rails. -
Ross Giblin Commercial Director Waxing lyrical, to anyone who'll listen.
- 01
It knows your stock better than your salespeople do.
Every vehicle, every price move, every day it sits. Apex AI reads the whole forecourt at once and never loses the thread.
- 02
It answers at 02:14 when the showroom is dark.
Enquiries get a real reply in seconds, in your voice, with the right car. Your team walks in to warm leads, not cold ones.
- 03
It sees the margin before the manager does.
Not a chatbot bolted onto old software. Apex AI was designed from a blank page around your real numbers, so it understands the deal, not just the conversation.
- 04
It files your VAT where your deals live.
A full accounting platform inside the same system, submitted to HMRC under Making Tax Digital. One set of accounts, and nothing re-keyed.
- 05
It books the workshop while you're on the phone.
Auto scheduling fills the service diary, confirms the slot and reminds the customer. Your advisors talk to the person in front of them.
- 06
It knows which offer won before marketing does.
A/B testing is built in. Test pages, emails and offers, then roll the winner out across every site in the group.
The fourth thing is the one that matters.
See it for yourselfThe whole point
One customer record, one vehicle record, one set of accounts, one system that does it all
- One customer record.
- One vehicle record.
- One set of accounts.
- One system that does it all.
Not multiple systems pretending to talk to each other. One product that already knows the customer, the car and the money, so nothing is re-keyed, nothing is out of date, and nothing falls between the gaps.
Why Apex AI
Six things it changes on day one.
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Built natively with AI
Your roadmap shouldn't be someone else's.
Apex AI was built with AI from the ground up. Ask for a change on Monday and it's in your platform by Tuesday.
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Speed, flexibility and agility
Built for groups that move faster than their software.
New site, new franchise, new process. Apex AI moves with you instead of holding you back.
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Support
Support measured in hours, not ticket numbers.
Talk directly to the people who build the platform. Requests turned around at the speed your business moves.
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A/B testing built in
Stop guessing which offer works.
Test pages, emails and offers, then roll the winner out across every site.
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Auto scheduling for workshop
A full workshop diary, without the phone tennis.
Auto scheduling fills the diary for you, so service advisors can focus on the customer in front of them.
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Full accounts, HMRC integrated
Your accounts live where your deals do.
A full accounting platform inside Apex AI, integrated with HMRC for Making Tax Digital.
Perfected by people you can name
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Peter Johnson AI Architect Leads the team behind the accounts system in Apex AI, from the ledger to the HMRC submission. -
Harvey Brindle AI Architect Leads the team building things clients haven't seen before, including for Santander Consumer. -
Michael Williams AI Architect Swansway's development lead. A decision maker, a builder, and a core member of the platform team. Swansway don't get the messenger, they get the architect.
Trusted across UK automotive retail
See our work
Information security
Why accept a lower standard?
Most dealer software has never been independently audited. Ours has been, every year since 2020. ISO/IEC 27001 is the international standard for managing information security, and Nexus Point has been certified to it since 2020.
- Certified since 2020 Our information security management system has held ISO/IEC 27001 certification for 6 years, audited every year by Approachable Certification, a UKAS-accredited body (Management Systems 8320).
- Built in, not bolted on Access control, encryption, change management, incident response and supplier due diligence are part of how Apex AI is designed and run, not a policy in a drawer.
- Your data, your customers Dealers trust us with customer records, finance details and vehicle data. We treat that the way a bank would expect, because your customers do.
Amanda Webb Finance Director Owns our ISO 27001 certification, and the annual audit that keeps it. Enquire
Come and see the fourth thing.
Thirty minutes, your stock, your numbers. We'll show you what Apex AI does with them. No slides.
Ross Giblin Commercial Director Answers every enquiry that comes through this site, personally.