One platform to run the dealership.
One platform. Not five that talk to each other.
Most dealer groups run a website here, a CRM there, a DMS somewhere else, and a reporting tool that tries to make sense of all three. Apex AI is one system: the site a buyer lands on, the enquiry it creates, the vehicle it is about, the deal, the invoice and the report are the same records — so nothing is re-keyed, and nothing disagrees.
The site your buyers actually use.
Stock, offers, pages and journeys, edited by your team without a support ticket. Fast on a phone in a service bay, because that is where most enquiries start.
Every lead in one inbox.
Web forms, chat, calls and portal leads land in the same place, attributed to the campaign and the vehicle that produced them.
One record per vehicle, everywhere.
Buy it, prep it, price it, advertise it, sell it and invoice it against the same record — across every site and every portal.
Workshop and parts, joined up.
Jobs, technicians, parts and invoices in the same system as the sale, so a customer's history is one history.
Numbers you can act on today.
Spend, sessions, enquiries and sold units on one line — so the question "what did that campaign actually make us?" has an answer.
AI that knows your data.
Ask it about your stock, your enquiries or your month. It reads the same records your team does, and it never invents one.
AI does the heavy lifting. Your team signs it off.
Apex AI drafts the advert copy, sorts the enquiry, suggests the price and writes the report. None of it reaches a customer until someone has looked at it. Speed is only worth having if you can trust what comes out of it.
Work starts done, not blank.
Descriptions, replies, meta and summaries arrive written, so the job is reviewing rather than typing.
Answers from your records.
Assist reads your stock, enquiries and settings — not the open internet — so it cannot make up a car you do not have.
A human owns the output.
Nothing publishes itself. Every change is attributable, and every record keeps its full audit trail.
Switching providers, without the gap.
Most dealers come to us from another supplier, so there is no running two systems side by side — there is one switch, and it has to land. We build and populate the new platform while your current site keeps trading, rehearse the cutover against real data, and go live in a window you choose. Fifteen years of doing this for dealer groups is mostly fifteen years of learning what breaks on the day.
Built and loaded in the background.
Vehicles, customers, enquiries, pages, media and redirects are imported and reconciled while your existing site carries on selling. You sign it off before anything changes.
One cutover, rehearsed.
A dry run against your real data first, then the switch at a time that suits you — not a Friday at five. Feeds, forms and tracking are checked live before we call it done.
Rankings you already earned.
Every URL either survives or redirects on day one. Search does not need to re-learn who you are, and your paid traffic keeps landing where it should.
See it on your own stock.
Tell us what you need. We'll get right back to you, usually within a few hours.