Marketing Services

An in-house team that drives
value.

Our internal marketing team works as an extension of yours — running paid search and paid social campaigns that turn budget into qualified leads and showroom visitors.

Talk to the team → See what we manage

The team

Performance marketing, delivered in-house.

An extension of your team — strategists, creatives and analysts who turn budget into qualified leads and showroom visitors. No agency-of-agencies, no rotating freelancers; just dedicated specialists working side-by-side with the people who build your website, CRM and DMS.

Dedicated, not freelance

You get a named team on your business — strategist, paid media lead, creative and analyst. Not a rotating cast assigned by ticket.

Connected to the build

Sat next to the engineers behind your website, CRM and DMS — so the wins we spot in the data import the very next morning.

Battle-tested at scale

The same playbook runs across major UK dealer groups and manufacturer-backed retailers — so what you get is proven, not theoretical.

Two channels. One growth engine.

Paid Search

Capture in-market buyers.

From Google Search and Vehicle Ads to Performance Max and Shopping for Vehicles, we build campaigns that meet buyers in the moment they're ready — searching by make, model, location or finance product.

Google Search & Performance Max
Vehicle-level dynamic ads
Conversion tracking & attribution
Monthly reporting & insights

Google Ads Vehicle Ads Performance Max Microsoft Ads YouTube

Certified · Google Ads

Certified expertise

We're a certified Google Partner.

Recognition from Google that the team running your paid search is qualified, performing and held to the same standards as the largest agencies in the world — with the access and support to match.

Certified specialists

Every paid media lead on the team holds active Google Ads certifications across Search, Video, Shopping and Display.

Early access to betas

Vehicle Ads, Demand Gen, server-side conversions — partner status puts your accounts at the front of every product roll-out.

Direct line to Google

When something needs escalating, we have a named contact at Google — not a help-centre form and a 48-hour SLA.

Benchmark data

We see how your spend performs against anonymised industry benchmarks — so "good" is measured against the market, not a feeling.

Results that speak

Three dealer groups. One pattern: cost per real lead, falling fast.

Every figure on this page is the spend it took to capture a verified email address and contact details — not clicks, not form starts, not vanity numbers. A flatter account structure, server-side conversions tied to qualified leads, and a creative rotation refreshed monthly. Applied with discipline, the results compound.

Dealer Group APaid · 16 mo.

From £237 to £19.85.

December 2024 → April 2026

£237 → £19.85 −92%

Inherited account with a cost per real lead of £237. A structural rebuild dropped it to £68.30 within the first month — and 16 months of disciplined optimisation has settled it at £19.85.

Dealer Group BPaid · 4 mo.

From £177.68 to £22.03.

January 2026 → April 2026

£177.68 → £22.03 −88%

A four-month rebuild took cost per real lead from £177.68 at the start of 2026 to £22.03 by April — on the same monthly budget.

Dealer Group CPaid · 4 yrs.

From £98.10 to £30.13.

Four years of continuous optimisation

£98.10 → £30.13 −69%

A four-year partnership. We took cost per real lead from a high of £98.10 down to £30.13 — and continue to push it lower month-on-month.

An extension of your team.

We sit inside Nexus Point — the same business that builds your website, CRM and DMS. That means your paid media specialists already speak the language of automotive retail, already know how Apex feeds and conversions work, and have a direct line to the engineers who can change anything that's holding your campaigns back.

No account-management buffer. No outsourced contractors. Just the people who build it, running it.

Get started

Put a marketing team that lives and breathes automotive behind your dealership.

Talk to the team → 01606 532 113